Art in the Community

This article discusses the culture-making and place-making initiatives created at intersection of ethnology cultural anthropology, art politics. The focus is on ways in which joint ethnological artistic involvement can change dynamics within local community. As a case study authors use project Art Community: Redefining Heritage Association Artists ‘Zemlja’ (Croatia, 2018 – 2020). was based one most important episodes socially politically engaged practices Central Europe Western Balkans: legacy Zemlja (1929 1935), naïve educational work renowned painter Krsto Hegedušić. In locality where they had worked found inspiration Hlebine contemporary artists rethought their heritage brought it to life through this project. participatory approaches, community-empowering process that included from students Visual Arts Ethnology Cultural Anthropology Zagreb. text analyses potentials challenges working with different stakeholders region’s scene who take part order affirm, negotiate or redefine culture-building strategies.